Logo Design Questionnaire

Thank you for choosing Cluster One Media to create your new logo design! We absolutely love doing logos and look forward to getting started on your project. Before we begin, though, we’d like to get some background information about your company and your tastes in design.

While the only fields that are “required” below are the contact info fields at the top, we encourage you to fill in all the fields completely, as the more information you can give us, the better we’ll be able to create a design that best represents your company and the vision you have for your new logo. So sit back, relax and have at it. It only takes a few minutes but the information is invaluable!

Thank you again for choosing Cluster One Media!

Just so we know who you are...


Business Name


Company information

These questions will help give us better insight into your company and target audience. Feel free to write as much or as little as you like.

How would you describe your services and/or products?

Why do you want a new logo (if you already have one)? What do you want your new logo to accomplish?

Who are your main competitors?

How are you different from your competitors?

What are the age range and gender of your target customer base?

Design guidance

These questions will help guide us so we can create a logo that fits your preferences for style and design.

Do you have a tag line? If so, would you like it stated along side your logo?

Do you have any specific imagery in mind for your logo?

Do you have any color preferences, or existing brand colors?

Do you have any colors that you do not wish to use?

What adjectives should best describe your logo?

What feeling or message do you want your logo to convey to those who view it?

Where will your logo be used?
Example: print, web…

Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.

What logos appeal to you and why?
Please provide links to logos that you like.

Is there anything else you'd like to share that you feel would be helpful for the design of your new logo?

That's it! You're done! Click the submit button below to send your answers to us.