Search Engine Optimization (SEO)
Cluster One Media provides premium Atlanta search engine optimization services to help your business connect with the people who are actively searching for your products and services on the internet. If you own a website that does not show up on the first two pages of the search engine results pages, you might as well be invisible. We can help.
What is search engine optimization?
Search engine optimization, or SEO, is the practice of editing and optimizing the content of a given website to help it attain top natural (free) search rankings.
Why search engine optimization is valuable to your business
Search engine optimization helps drive highly targeted traffic to your website. Google, alone, sees over two billion searches every day. People are actively seeking your products and services and if you are not taking advantage of their searches, rest assured your competition is.
SEO has an advantage over other forms of marketing
Traditional marketing strategies are based upon the need to interrupt someone in the middle of doing something else. “Interruptable” advertising is everywhere: magazines, television, radio, even in your mail. These marketing strategies center upon getting your message to as many people as possible in hopes that there might be a small number of people in your target demographic who will see or hear your message and respond. We call it the shotgun “shoot and pray” approach. Search engine traffic is different.
If traditional forms of marketing are like a shotgun, think of search engine optimization as a highly accurate sniper rifle. No other media offers such highly targeted traffic, as the people who visit your site by clicking on a search engine result are actively seeking out your business and services.
Strictly white hat SEO
SEO is both an art and a science. The SEO field changes with every update to the algorithms that the major search engines use to determine a site’s relevance and authority. While sometimes SEOs find ways to trick the algorithms into ranking their sites well, the engineers at Google, Yahoo and Bing are, ultimately, smarter than they are, and little exploits to game the system are almost always found and eliminated, with the sites that employ them getting penalized in the search results.
The search engines strive to give searchers the information that they want to find so they reward sites that do this effectively. We at Cluster One Media believe that when you design your content around the end user the search rankings will follow. We are strictly white hat SEO.
Search Engine Optimization on YOUR budget
We understand that small businesses may not have a lot of money to spend on marketing. That’s why we’ll work with you to tailor an Atlanta SEO program to your individual needs and budget. Whatever you can afford, a little SEO is better than no SEO.
SEO Terms Explained
Anchor text, PageRank, Keyword Density, Latent Semantic Indexing, Meta Tags… need some help sorting through the jargon? Visit our SEO Terms Explained page for plain English explanations of commonly used search engine optimization terms.
Our Search Engine Optimization Process
Our Atlanta SEO program can be broken into four phases: Research, Optimization and Content Development, Implementation, and Off Page SEO and Monthly Maintenance. Read on for a detailed explanation of each phase.
Set business goals
Determine the short-term and long-term goals for each Website. Define the value of each visitor and determine a monthly budget for SEO and PPC (if applicable).
Keyword research
Research what keywords your potential customers are using to search for your products or services.
Competitive analysis
Reverse engineer top competitor Websites to refine keywords and discover potential competitive advantages.
Keyword map
Establish a prioritized list of target keywords and map the keywords to both existing and new content.
Optimization
Conduct an in-depth analysis of every page on the website and optimize meta data, copy, image tags, site structure and links.
New content
Develop new optimized content to fit within a link architecture that will be easily spidered by search engine robots.
Review
Revisit keyword map and revise content as necessary.
All systems go!
Take new content live.
Review
Revisit one last time and make any necessary adjustments.
Our off-page SEO and monthly maintenance includes the following services:
- Link building
- Directory submissions
- Assist in the creation and maintenance of a company blog
- Article syndication
- Release SEO optimized press releases to online PR sites
- Social media optimization (SMO)
- We will help you create and maintain profiles on social networking sites such as Facebook, Twitter, Myspace, VIRB and LinkedIn
- Posting of articles to social bookmarking sites such as Digg, Delicious, StumbleUpon and Reddit
Contact us today to have Cluster One Media conduct an in-depth SEO analysis of your website. We’ll show you the strengths and weaknesses of your current website, provide you with an in-depth analysis of your search market, and make actionable recommendations as to how to attain top search engine rankings for your website.
If you choose to move forward with us for your SEO needs, we’ll put the price of the analysis toward your SEO research. Get started now!
