How to rank well on Google – Straight from the horse’s mouth

Search Engine Optimizationon June 8th, 2010No Comments

As SEOs, we go through a lot of trouble to look for cutting edge information about Google’s SEO algorithm and how to rank well on the search engine results pages (SERPs). But for all the speculation that is done on so many of the SEO authority sites, it often seems overlooked that Google provides a totally free 22 page starter guide filled with guidelines about, none other than, how to rank well on their SERPs.

Having been in the search engine optimization industry for over 8 years now, I’m still amazed at the number of people who charge major dollars for the exact information that is included in Google’s free PDF. Granted, Google’s search engine optimization starter guide doesn’t provide everything you need to know in order to go out and become an SEO yourself (would I really be sharing this if it did?) but it covers enough basics such that a web savvy individual can understand what their hired SEO is doing, and more importantly, why they are doing it.

The major takeaways from the Google SEO guide:

  • Google loves unique content.
  • Learn how to properly craft meta tags.
  • Think before you link! (I should trademark that.)
  • If people find your navigation confusing, Google’s spiders probably will too.
  • Images count, even if it’s just a little bit.

But most importantly, the prevailing message in Google’s search engine optimization guide is that you should design for the end user. Google’s ultimate goal is to provide web searchers with the best information based on what was entered into the search field. If you provide deep, relevant information that is organized thoughtfully and is easy to navigate to, you will be rewarded.

For the full Google search engine optimization starter guide follow the link below:
>Google SEO starter guide

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